How to Strategize an Effective Digital Marketing Plan for 2019

A sound digital marketing strategy is one of the most important elements for growing a business. Your overall strategy can impact the success or failure of your entire business.

As we all know, the world of competition is increasing at a breakneck pace and there are a lot of alternatives to you in our globally connected world. This makes client acquisition even more challenging.

With no time to sit back and get complacent in your current position, you need to work hard and remain relevant so that you can plan better than before and truly compete.

Whether you’re trying to build a successful health & fitness website, sell fitness products online, or even market your offline personal training services online, your digital marketing strategy is going to play a key role in helping you acquire customers and grow your business.

Seven Tips to Improve Your Digital Marketing Efforts

Here are seven tips that you can use in 2019 to make your digital marketing more effective.

#1. Perform a Big Picture Analysis of Your Intended Target Market

It is essential for every business to get leads, and to acquire them successfully, a detailed analysis of your entire intended market is an important first step.

Begin by researching and utilizing current market strategies to get the complete details on your intended audience. Knowing what specific audience you want and need to target and how you can meet their needs is going to be critical if you’re hoping for a successful marketing campaign.

Simply spending money on generic marketing is not ideal, as you’d be more successful knowing who specifically your intended market is, what this audience demands, and what value you are going to ultimately provide them. This knowledge will then allow you to fine-tune your marketing efforts, and in turn, you won’t end up wasting time or money on an audience that won’t likely convert.

For example, if you are a medical company who sells specialized niche products or provides a specialized niche service, you can utilize this list of doctors to find those who specifically fall within your intended market. These laser-targeted leads will be more likely to convert when you pitch your products or services to them.

If you were to simply send out a generic marketing pitch to a general medical audience instead, you may still get some conversions, sure, but we can guarantee many will fall on def ears. This turns out being nothing more than wasted energy – both time and money, two things any business can do without.

After you’ve performed a big picture analysis you can also, for example, enhance the performance of your website by using some key performance indicators. The Google quality score on your homepage, relevant keywords, ads, and content on your site are equally important indicators that you will want to analyze to improve your targeting so you can acquire new organic leads that will more likely convert.

You also need to know about the traffic required, conversation rates, reviews, and social media posts as well to make your digital marketing more effective. For further tips, visit to gather more information.

In conclusion, the more you get to know who specifically your target audience is, the better you can and will target said audience. Performing an in-depth big picture analysis of your intended market is what it’s going to take to make this happen.

#2. Get to Know Your Target Audience

Now that you have a better idea of who your potential audience is and what value you ultimately can provide them, it’s time to dig even deeper. What would be the benefit of launching your products or services to a market that has no use for them?

To make your digital marketing more effective, you need to know even more about your target audience first so that you can work accordingly and provide products and services per their wants and needs to gain their trust, credibility, and repeat business.

One great way to better get to know your target audience is to look at your competition. Your competitors can give you a ton of insight into your intended audience’s wants and needs, especially if they have been successful in the game for many years. A little competitor reverse engineering goes a long way.

So, what are your competitors doing that you may or may not already be doing? Are your competitors targeting specific keywords in search engines? What pages of theirs do they advertise via Adwords? Where are their marketing dollars going? These are the type of questions you should be asking yourself.

In conclusion, looking at your competition can help you get to know their target audience even more, which you can then use to further dial-in your own marketing.

#3. Listen to Your Target Audience

A solid relationship between a product or service provider and their customers is crucial for long-term business success. Repeat customers are good for obvious reasons with the most obvious being continual revenue growth opportunity. Repeat customers also often recommend your product or service to friends and family which further increases your customer base and brings in additional revenue.

However, if you want to have long-term success in your target market and maintain a loyal customer base, it is essential to get to know your customer and listen to their wants, needs, criticism or praise of your product or service. This usually comes in the form of feedback that they will certainly provide, and whether it’s negative or positive feedback, it’s important feedback nonetheless.

Whether feedback is gathered through direct email marketing and re-marketing, cold calling, a contact form on your site or customer reviews left on your product pages, listening to your audience means keeping up on what they have to say in whatever form the feedback is provided.

You have to listen to your customers to know what exactly they think about your products and services to survive in the competitive marketplace. It will not only help you in improving your sales but also enable you to gain the trust and credibility of more and more customers in the future as well.

#4. Stay Updated on Trends in Your Market

Keep your bucket always updated. Your knowledge needs to remain consistent, active and updated if you want to remain competitive.

Whether it’s staying on the first page rankings of various search engines for specific money making keywords, or simply knowing what is trending in your niche so you can adjust your digital marketing strategy, staying updated on trends in your target market is crucial for success.

Being updated on current trends will also keep you on your toes and so you’ll always be armed with the current knowledge to meet your customer’s specific requirements now and their needs well into the future.

Like tip #2, your competition is a key indicator on what may or may not be trending. Performing a detailed analysis on them is a great way to adjust your digital marketing strategy and product offering, etc.

#5. Utilize Social Media Marketing

As we all know, social media like Facebook, Instagram, and Twitter are the most used online platforms, with millions of active users on a daily basis. For these reasons alone, using different social media marketing channels for promoting your business can and will serve you well in 2019, just like prior years.

Unless social media goes the way of the dodo, which likely won’t happen anytime soon, you’ll be left in the dust if you don’t partake. Get on all the popular platforms and utilize services like Buffer to help you manage your different social channels. Even one post a week per platform goes a long way, but aim for more if you can.

Be sure to add your posts on all your social channels accordingly, plus it is highly recommended that you utilize different social media groups as well so that you’ll reach maximum people via each platform.

Building your following naturally across social media channels is always the best way to go, whether it’s Instagram, Facebook, or Twitter. Regular use of social media may even improve your website rankings in Google, which will bring in additional organic leads.

NOTE: One “trick” that some webmasters use to quickly boost their Instagram social clout is to buy Instagram followers. Many are also buying Instagram likes to boost their social reach.

However, we personally don’t recommend shortcuts like above as you could get your Instagram account banned. Not to mention, the followers aren’t always legitimate either, so engagement numbers will be low and you’ll likely waste ad spend if you ever decide to boost posts, for example.

At the end of the day, build your following across all your social channels naturally and be consistent for the best results. Of course, the choice is ultimately up to you how you decide to proceed.

#6. Enhance Communication With Your Customers

Communication is one of the easiest ways to evaluate the behavior and habits of visitors to your website. It is one of the best things that you can do to get to know the different opinions of your various customers.

For fantastic results, set up a section on your site with a detailed questionnaire so your customers can provide focused feedback. If you have an email marketing list, which I hope you do, be sure to provide a link to your feedback form and request that your customers share how they feel about your products or services.

Enhancing communication between you, the value provider, and your customer is a fantastic strategy to help you to fine tune your overall strategy. Your customers truly do paint the overall picture of you businesses success, for after all, no customers equal no business. This is why great communication between you and them is critical.

#7. Seek the Help of Professionals

Not many will better understand the different aspects of every product or service than that of a professional. If you desire an effective digital marketing strategy in 2019, don’t be afraid to seek the help of a professional digital marketing agency, especially one that specializes in your niche.

If your business is brand new, seeking a professional is highly recommended because starting a new business in the competitive market is going to take time. A professional can jump start your business and get the ball rolling faster than if you attempted to do so yourself.

Inform the digital marketer you hire about the different aspects of your business along with your requirements and expectations as well so that you can gain better results from it. The initial campaign is going to be an important one.

If on the other hand your business has been established for awhile and you’re not doing too bad, hiring a professional might just be what you need to take your business up yet another notch.

The Bottom Line

Performing a big picture analysis of your intended target market, getting to know and listening to your target audience, staying updated on trends in your market, utilizing social media marketing, enhancing communication with your customers, and seeking the help of a professional, can take your health and fitness business to the next level.

About Jason Spencer

Jason Spencer has a tremendous enthusiasm for all facets of health, fitness and physical performance that stems from an athletic lifestyle from childhood. Jason was fortunate enough to compete in collegiate football and learned to love the challenges that physical activity placed on the body. As Jason progressed through his higher education and became increasingly aware of how science is applied to physical activity and how it reveals the benefits of exercise, he realized very quickly that he wanted to pursue a career that gives him the opportunity to teach others to compete, challenge, and push themselves towards something more valuable to them than anything else; health, fitness and self worth. Being a fitness professional allows Jason to do this for them and he is always incredibly grateful for that. Jason has a Bachelor of Science degree in Neuroscience from Muhlenberg College in Allentown, PA. Neuroscience and his acquired knowledge of the nervous system and muscle stimulation techniques has been extremely instrumental towards building a unique ability and feel for training the body for optimal form and function. As a personal trainer he is certified with ACSM (American College of Sports Medicine). He's also a strength & conditioning specialist with NSCA (National Strength & Conditioning Association). He has additional certifications in both kettlebell principles & techniques (Equinox), and Flexibility & Corrective Exercise (Swedish Institute of Health Sciences in NY). Jason has worked as a trainer and conditioning specialist in a variety of fitness facilities over the years such as: LA Fitness in Piscataway, NJ, the YMCA in Metuchen, NJ, and Equinox Fitness Clubs in New York, NY. He also does private in-home sessions all over the Manhattan area.

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